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7 min read

February 28th, 2025

The candidate experience makeover, winning top talent

The candidate experience makeover, winning top talent
Introduction

Recruiting is no longer just about filling positions. It is about creating an experience that leaves candidates feeling valued, respected, and excited about the prospect of working with you. If your hiring process feels transactional, outdated, or overly complicated, top talent will walk away. Worse, they will talk about it.

A poor candidate experience can damage an employer's reputation and make future hiring more difficult. According to a CareerBuilder report, 68% of candidates believe their experience during the hiring process reflects how a company treats its employees. In today’s competitive job market, where candidates have multiple opportunities, the way they are treated during the hiring process can determine whether they accept your offer or go elsewhere.

So how do you fix it? This guide walks through the candidate experience makeover, a 10-step framework to ensure your hiring process is seamless, respectful, and engaging.

1. First impressions, the moment that defines the journey

Recruiters are often the first human touchpoint a candidate has with a company. That first email, phone call, or LinkedIn message sets the tone for the entire hiring journey. If the interaction feels impersonal, rushed, or indifferent, the candidate’s enthusiasm for the role may start to fade.

A LinkedIn survey found that 83% of candidates say a negative interview experience can change their mind about a role or company they once liked. This means that even if they were initially excited about the opportunity, a poor first impression can quickly shift their perspective.

How to make a strong first impression

  • Personalize your outreach. Avoid sending generic messages. Mention why the candidate caught your attention and how their skills align with the role.
  • Be enthusiastic. If you sound excited about the candidate, they will feel excited about the opportunity.
  • Clearly outline the next steps. Let candidates know what to expect in the process, so they are not left guessing.
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2. Honesty is key, no misleading information

Candidates deserve clear, factual, and transparent information about the role and the company. When organizations try to oversell a position, new hires often realize later that their actual responsibilities do not match what was promised. This is a recipe for early attrition.

According to a Glassdoor study, 61% of employees say the realities of their new job differ from the expectations set during the hiring process. This misalignment leads to frustration, disengagement, and ultimately, high turnover.

How to avoid mismatched expectations

  • Provide an accurate job description. Clearly outline the responsibilities, required skills, and expected outcomes.
  • Be upfront about company culture. If the role involves long hours or high-pressure situations, be honest about it.
  • Clarify salary ranges, benefits, and career growth opportunities. Transparency in compensation avoids misunderstandings later.
3. Transparency, the more information, the better

A hiring process filled with uncertainty is frustrating for candidates. Many candidates go through multiple interview rounds without knowing key details such as career growth potential, salary structures, or performance appraisal cycles.

Transparency can be a powerful competitive advantage. A Talent Board survey found that 70% of candidates want more insight into career growth opportunities before accepting a job offer.

What candidates want to know

  • How often do performance reviews take place. Candidates want clarity on how they will be evaluated.
  • What internal mobility looks like. Opportunities for lateral moves and promotions matter to job seekers.
  • Whether there are mentorship or learning programs. Growth-oriented professionals seek companies that invest in their development.

Organizations that openly share this information build trust and attract better talent.

4. Set expectations, no unpleasant surprises

Imagine a candidate completing three rounds of interviews only to be suddenly asked to complete a six-hour assessment. Unexpected steps in the hiring process often lead to candidate drop-offs.

Research from the Human Capital Institute found that 60% of candidates abandon a job application due to a complex or lengthy hiring process.

How to set clear expectations

  • Outline the entire hiring process in the first interaction. Let candidates know the number of interview rounds and any assessments involved.
  • Share estimated timelines. Candidates appreciate knowing when they can expect a response.
  • Inform them about who they will be meeting and what will be assessed. This helps candidates prepare effectively.
5. Handle queries well, clear communication wins

One of the biggest frustrations candidates face is unanswered questions. Whether about salary, job expectations, or company policies, candidates should not have to chase recruiters for basic information.

A CareerPlug study found that 48% of candidates say poor communication is the most frustrating part of the hiring process.

Best practices for handling candidate queries

  • If unsure about an answer, promise to check with the right stakeholders and follow up promptly.
  • Keep an internal document with standardized responses to frequently asked questions.
  • Respond within a reasonable timeframe ghosting candidates damages an employer’s brand.

When candidates receive timely and accurate information, they feel respected and valued.

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6. Onboarding experience, the first 30 days matter

A candidate’s experience does not end once they accept the offer. Onboarding plays a critical role in how engaged and productive a new hire will be.

A Gallup report found that only 12% of employees strongly agree that their company has a great onboarding process. Without proper onboarding, new hires struggle to adapt, leading to higher turnover.

How to improve onboarding

  • Implement a structured onboarding plan that includes pre-onboarding and post-onboarding steps.
  • Assign a mentor or buddy to help new hires adjust.
  • Schedule check-ins during the first 30 days to address concerns and provide guidance.

A smooth onboarding experience ensures that new employees feel confident and prepared.

7. Respect boundaries, no excessive follow-ups

Recruiting is time-sensitive, but excessive follow-ups can frustrate candidates.

A report by Indeed found that 42% of job seekers say excessive recruiter follow-ups negatively impact their perception of a company.

How to follow up without being overbearing

  • Give candidates space to make decisions, especially after an offer is extended.
  • Limit follow-ups to reasonable intervals pushing too hard creates negative sentiment.
  • Respect a candidate’s decision if they say they need time.

Pressuring candidates does not speed up hiring; it pushes them away.

8. Positive goodbyes, leaving a lasting impression

Not every candidate will get the job. But how a company handles rejections speaks volumes about its culture.

A LinkedIn survey found that 94% of candidates want interview feedback, yet only 41% receive it.

How to handle rejections gracefully

  • Provide constructive feedback rather than generic rejection emails.
  • Keep doors open for future opportunities.
  • Maintain a talent pipeline by staying in touch with strong candidates.

Candidates who have a positive experience even if they do not get hired are more likely to reapply in the future.

9. Build trust, a hiring process that feels genuine

Trust isn’t built through polished career pages and flashy LinkedIn posts. It’s built through every single interaction in the hiring process. If candidates feel misled, disrespected, or undervalued, no amount of branding will fix it.

Nearly 49% of job seekers have declined an offer due to a poor recruiting experience. That’s nearly half of all potential hires walking away not because of salary or role misalignment, but because the process itself was broken.

Ways to build trust instantly

  • Communicate transparently. No games, no hidden details.
  • Respect candidates’ time. If you say you’ll follow up, actually follow up.
  • Deliver on promises. A company that keeps its word earns loyalty.
10. Understand aspirations, align, do not just assess

Most hiring processes are a one-sided interrogation. Companies evaluate candidates but never stop to ask, “What does this person actually want?”

Candidates aren’t just looking for jobs. They’re looking for a company that aligns with their goals, ambitions, and future. When that alignment is missing, engagement drops, performance suffers, and turnover skyrockets.

How to hire for long-term success

  • Ask about their career aspirations. A job should be a step forward, not a dead end.
  • Assess fit beyond technical skills. The best hires are those who see a future with your company.
  • Have real, meaningful conversations. If hiring feels transactional, expect transactional employees.

A hiring process that prioritizes alignment builds a loyal, engaged, and high-performing workforce.

How Intervue enhances the candidate experience

Intervue helps companies streamline their hiring process while ensuring a smooth, candidate-friendly experience.

  • Live coding interviews. Candidates get a seamless, real-time coding environment without installation hassles.
  • Structured assessments. No ambiguous interview processes; clear evaluation rubrics make expectations transparent.
  • Feedback reports. Candidates receive structured feedback, helping them improve and reducing frustration.
  • Fair & bias-free hiring. Standardized assessments eliminate subjective biases, creating a level playing field.
  • Faster hiring. Reduce long hiring cycles, ensuring candidates don’t lose interest or accept other offers.

By integrating Intervue into your hiring process, you create an experience that is efficient, transparent, and candidate-friendly.

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Final thoughts

Companies that prioritize candidate experience attract the best talent. If your hiring process is clear, respectful, transparent, and engaging, candidates will not only accept your offer but also recommend your company to others.

A great hiring process is not just about assessments it is about human connection. When done right, it creates lasting relationships that benefit both candidates and employers.

Would you want to be a candidate in your hiring process? If the answer is no, it is time for a makeover.

FAQs

1. How can companies improve their hiring process for candidates?
By focusing on transparency, clear communication, structured evaluations, and a respectful candidate experience.

2. Why do candidates drop out of the hiring process?
Long, unclear, or overly complex hiring processes, along with poor communication, are major reasons.

3. How does Intervue help with candidate experience?
It ensures a structured, bias-free hiring process with real-time coding interviews, automated feedback, and faster decision-making.

4. Why is candidate experience important?
A positive experience increases offer acceptance rates, enhances employer branding, and improves talent retention.

5. What is the biggest hiring mistake companies make?
Failing to communicate clearly, setting unrealistic expectations, and dragging out the hiring process.

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Shivani Choudhary

Content Marketer, Intervue

Shivani specializes in B2B SaaS, focusing on content and product marketing. As part of the GTM team and a content marketer at Intervue she creates impactful narratives on tech hiring, educates hiring managers, and drives business growth.

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Author image

Shivani Choudhary

Content Marketer, Intervue

Shivani specializes in B2B SaaS, focusing on content and product marketing. As part of the GTM team and a content marketer at Intervue she creates impactful narratives on tech hiring, educates hiring managers, and drives business growth.